Gamma Technologies, LLC (GT) is looking for a Director of Marketing to lead all marketing efforts globally for GT.
Gamma Technologies develops, markets, and sells engineering simulation software (GT-SUITE). With roots in the automotive industry, GT’s software is leveraged by nearly all the world’s leading automotive manufacturers. Our solutions help automotive companies build more fuel-efficient vehicles that get better gas mileage and reduce emissions without sacrificing vehicle performance. The move from traditional internal combustion engines (ICE) powered by gasoline or diesel fuel to electrified vehicles presents an enormous market opportunity for GT as our software allows Electrical Vehicle manufactures and their suppliers to design better vehicles. Regulatory agencies globally have mandated that vehicle manufacturers reduce harmful environmental emission output, or they will face significant financial penalties and GT helps our clients address these mandates. In addition to the automotive industry, GT serves the aerospace, HVAC, marine and other industries.
This position is based in Westmont, IL and will report directly to the Chief Revenue Officer.
Position Summary
This individual will work closely with GT leadership in defining our corporate brand, image and differentiation. In addition, this individual will work closely with the sales team to establish all aspects of demand generation within our existing clients as well as new customers acquisition. This individual will also be responsible for product marketing functions, working closely with the application teams to perform market analysis, competitive positioning and GT product messaging.
This position requires an individual with strong verbal and written communication skills and the ability to grasp technical concepts.
Job Responsibilities
- Lead the GT marketing efforts with the support of the Marketing Associate and the Product Marketing Associate
- Drive the execution of the company’s Marketing Plan including:
- Definition and formulation of GT’s corporate brand, image and differentiation
- Increase GT brand and capability awareness
- Content Creation including data sheets, white papers, case studies, blog posts and other lead generation content
- Update and Re-Launch of GT’s Website
- Marketing Automation Tool(s) Selection and Implementation
- Establish lead management process with Sales (scoring, reporting and conversion metrics) leveraging Salesforce.com.
- Ownership of the Customer/Account Based Marketing Rollout, including the profiling of existing customer base and identification of data sources to augment the current CRM
- Establish Public Relations Strategy and Tactics
- Organize company conferences, trade shows, and major events.
Experience
- A. in Marketing or relevant degree
- Successful Marketing Leadership within a company that realizes the majority of its business from its existing customer base through renewals, expansion/upsell
- Minimum of 7 years marketing experience, preferably with a B2B technology provider
- Experience creating and executing overall company marketing strategy
- Prior supervisory experience leading small teams
- Curious about technology that helps companies solve complex problems
- Outgoing personality with a desire to build relationships with internal GT and external stakeholders
- Strong organizational and communication skills
- Positive attitude, self-motivated and persistent work ethic
Other Requirements and Notes:
- Must be eligible to work in the US for any employer
- Expertise within Paid Search, Google Ad Words, Content Syndication, SEO etc.
- Salesforce CRM, LinkedIn, as well as Social Media Platforms and Sales/Marketing Automation tools (such as Hubspot, Marketo, Pardot, Zoominfo, Engagio, Terminus, etc.)
Salary and Benefits
GTI offers competitive pay, full health benefits, vacation, sick and personal days, 401K with profit sharing, and a work environment that allows you to grow and prosper.
Gamma Technologies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, nation origin, gender, sexual orientation, gender identity, age, protected veteran status, or disability status.
